Have you ever wondered how persuasive ad copy can be a game-changer for your brand?
Think about Albert Lasker’s statement- “Its salesmanship in print (or pixels). It’s aim to persuade”.
Ad copy does everything else. It helps to convert the tire-kickers into loyal customers by demonstrating the brand’s ability to solve their problems. In turn, it paves the way to make an informed decision.
Wondering how the experts’ copywriters curate the copies that entice the audience?
The answer underlies this adage- “It’s not what you say, it’s how you say it.”
So, how should you write the copies that attract, engage and delight your target audience?
Let’s find the answer.
Being a business owner, you know that the success of your business depends on an essential transformation- turning prospects into loyal customers. That’s just the beginning. You need to understand your target audience and the buyer’s persona.
On that note, you can’t deny the importance of original and unique ad copy that engages with your audience consistently to keep your business ahead of the competitors. We’ll share the top 9 ad copywriting strategies to generate more conversions for your business.
1. Incorporate promotions, statistics, and benefits
According to the Google E-E-A-T algorithm, trustworthiness is pivotal in making your ad copy stand out. So, including statistics in your ad body copy and headline will establish credibility and persuade your target audience.
For instance, if you write like this- “our SEO package is already used by 80% of small businesses worldwide.” Not only will it increase the ad’s CTR (click-through rate), but it will also increase landing page conversions.
Adding promotions will instill FOMO or fear of missing out in the target audience’s mind. Phrases like “rush sales ends in four hours” or “only for you” create a sense of urgency. It provokes the user to take an action immediately. Otherwise, they may miss out on a great deal.
Ad copies that include the benefits of your product/service are helpful for your target audience as they clearly understand what they can expect from your brand. However, you must study the buyer persona to understand your target audience’s pain points. Accordingly, you can write persuasive ad copies that engage the audience.
2. Provide solutions to their problems
Great copywriters always advise putting more effort into writing headlines. It should focus on the target audience’s pain point while demonstrating the solutions. To evoke the audience’s emotion, think about the user intent. Accordingly, curate the ad copies that describe the solution.
Suppose you provide digital marketing services, and the user’s end goal is to increase the organic footfall on their company website. Also, they want optimal results on Google SERP. Now, highlight your offerings, including the ad campaign across different social media handles. Copy like “5 SEO best practices that helped our previous clients gain their desired traction” will directly appeal to the target audience.
3. Use targeted keywords
Writing flowery ad copies without targeted key phrases won’t improve SEO results. Instead, you must add the keywords in the headline and body copy to ensure it’s delivered to the right audience at the right time.
Best advertisement copies provide meaningful content relevant to the user’s intent. You should write the ad headlines and the body copy to match the user intent.
Think about the key phrases you’re using. Are they informational/transactional/local/commercial? In other words, do the users want to buy something, or they want to acquire information? Keywords that include “buy” or “purchase” show a level of purchase intent. On the other hand, terms like “where,” “how,” and “why” show that the users are looking for information.
If you need help finding the keywords that match the user intent, SEO experts from PWA Media are here to help you. You can check the website to learn more about the tailor-made SEO services that will take your brand to new heights.
4. Keep your copy short and sweet
An average user scrolls 75% of the time while browsing any social media app. You only have a few seconds to catch their attention. Hence, you must make the copy short and crisp, which piques the interest of your target audience.
Each platform has a character limit. You should use the same in the best way that increases the chances of getting noticed. As stated earlier, you should incorporate the statics, benefits and solutions into your copy. Yet, it must not be a long tail that bored the user. Remember, sometimes less is more. Here, this work will help you catch your targeted audience’s attention. This is one step closer to becoming a power-shovel seller.
5. Incorporate a call-to-action
What is the end goal of your ad copy? What action do you want the users to take after reading your ad? Best ad copies include a call-to-action, which prompts the readers to take the next action. It may include clicking on your website or buying a product.
Thoughtfully crafted CTA can maximize the traffic or pull new conversions. Adding CTA in your ad copy tells the users how to get from point X to point Y.
Some examples of effective CTA include-
- Try for free
- Sign up
- Try and buy
- Take me there
- Show me how
Suppose a user is looking for web development services for his business website. Once they check the ad copy from a web development agency, stating, “Click here to schedule a 1:1 call with web development experts,” will solidify his steer. Accordingly, he will hatch up his next steps.
6. Apply visuals
Using images in your ad copy helps the readers engross themselves with the content better. In other words, it works in tandem with the ad copy to provide a clear concept of the ad copy. Also, the users can relate to their situation once they see the visual, which helps them to take further action accordingly. Ensure the visuals are crisp and enticing, bringing the entire ad context to the forefront.
7. Use a consistent brand tone
Brand consistency is a familiar term used in marketing. However, it’s also relevant in copywriting, especially when writing brand ad copy. The tonality of your brand content is essential to resonate with your brand image across the web and social media platforms.
A clearly defined target audience would help you maintain the brand tone while writing the copy. Decipher the target audience and curate the content accordingly while maintaining the brand tonality.
Examples of 5 popular brands making killer ad copy
Curating persuasive ad copy is essential to stand out in a crowded marketplace. Here are a few examples of renowned brands that have nailed their ad copy:
- Nike– The “Just do it” slogan is an effective ad copy to persuade the users. It’s short and simple, that motivates sportspersons to push themselves to the limit.
- Apple– The “Think different” slogan is Apple’s iconic campaign. It inspires the innovation and creativity of this tech behemoth.
- McDonald’s- If you want to see the example of a simple yet upbeat campaign, McDonald’s ‘I’m lovin’ it” depicts the same correctly. It resonates with the appetite of food lovers, which enhances their cravings.
- Coca-Cola- This popular brand’s “Taste the Feeling” campaign involves tapping into emotions. It is curated to make people feel good through the tagline, which is catchy and mind-boggling.
- Dove- Designed to challenge traditional beauty standards, Dove’s campaign features real women irrespective of their size, shape and age. People have already lauded it for its commitment to inclusivity and diversity.
Turn your brand into a perpetual profit center!
If you’re ready to incorporate striking writing strategies in your ad copy, skyrocketing your brand growth won’t be a dream anymore. Not only will it resonate with the brand voice, but it will also drive more traffic to your website. However, writing stellar ad copy isn’t an overnight success. It includes utmost dedication and perseverance, which is important to improve your copy consistently.
Still, if you need help related to ad copywriting, don’t hesitate to connect with PWA Media. Expert copywriters are there to design your ad copy in a way that tells your brand story. Schedule a call today and make your brand a success story that speaks for itself!
