Some business owners think that Pinterest is all about the design ideas and aesthetic pictures they can download and put as their profile pictures, but they underestimate the potential of Pinterest and what they can do with Pinterest marketing, in how far they can go with it. The potential of Pinterest marketing is more than what people know. So if you are new to Pinterest marketing and do not know anything about it, this guide is for you. Here, we will tell you all the marketing strategies for Pinterest in 2024.
Pinterest is a practical marketing tool made for businesses that are determined to get more traffic. However, some people say that it is not a social networking site but call it a social bookmarking tool, but it does not matter what we call it. The important thing is that this tool is easier to understand and master than any other social app like Facebook and Instagram.
Pinterest has a lot of organic traffic. It is considered a small platform, but the numbers and the statistics behind it tell a different story because Pinterest has almost 20 million people monthly, and there are there active users and over 2 billion monthly searches, and a hundred billion monthly pins on Pinterest.
As more people turn to Pinterest and look for things there, you need to optimize your store with Pinterest marketing. So be with us, and we will tell you all about the strategies of Pinterest marketing.
If you think that Pinterest is all about finding new recipes about fashion, cute animals, inspirational quotes, videos, and much more. But do you know that there is more to Pinterest? There are a lot of things that you do not know about this social media platform. Pinterest has become one of the most powerful social media platforms, with millions of active users who are daily looking for new things, making this platform a treasure for businesses looking to reach New audiences and have leads and conversions.
But what exactly is Pinterest marketing? Pinterest is a platform that businesses can leverage to achieve their marketing goals. Pinterest marketing helps businesses and marketers promote their brands, reach new audiences, and create brand awareness. All of this can be done by creating boards, pins and running targeting ads. It can be a challenging task to optimize your Pinterest, but with the right strategy, you can take your business to the next level.
Pinterest is a platform that allows its users to discover and share new interests by posting videos and images. Users can also follow other users who have the same interest so that they can explore and know the latest trends that are going on. One of the best things that make Pinterest the best platform for marketing is that it is very easy and low cost because, in the beginning, marketers and businesses need to create their Pinterest account and post high-quality pictures to attract the target audience.
Let's look at the Demographics of Pinterest and decide if it's Right Social Network for Marketing
Marketing on Pinterest is one of the best options that you can consider to promote your business by creating relevant and shareable pins on the Pinterest account to target your audience. A large number of audience members can reach you through these pins and relevant pictures related to your store. Pinterest also allows its users to target their audience by specific interests, locations, and demographics. However, if you still think that Pinterest is not a powerful platform, let us look at the statistics and demographics of Pinterest, and then you can decide if it’s the right social network for marketing.
According to the demographics, the audience ratio on Pinterest has a huge gap between women and men. 45% of women are in the audience on Pinterest, but men are behind and still getting to it, and there are only 17% in the audience. Moreover, a study by the University of Minnesota in Georgia Tech revealed that the most popular topics on Pinterest for women are:
- food and drink
- home decor
- women fashion
- styling
It was also revealed that the most famous popular topic for men on Pinterest is
- home decor
- art
- photography
- design
Pinterest is a platform famous among all age demographics, and one of the largest audiences of Pinterest is millennials, who are 36%. The Gen X audience follows closely by 34% ranging from 30 to 49 years old. Moreover, 87% of the audience that pins any product buy it, and also 93% of the audience save pins to use for future purchases.
Let’s look at some more solid status sticks of Pinterest that will show you the importance of this social platform:
- Pinterest drives 17% of traffic to other ecommerce sites, and 2/3 of pins show a product from a brand.
- 59% of the audience choose Pinterest to find information about their purchase
- Up to 67% of users have said that they discovered brands from Pinterest.
- The purchase rate is high. Almost one in two people who visit Pinterest make purchases.
By looking at all these statistics about Pinterest and its power, you will be convinced to use this marketing tool for your business and attract more audience to drive conversion.
How to Make a Solid Pinterest Profile to Attract Users?
Pinterest is among the most powerful social media platforms for sharing inspirational creative ideas about various topics. However, posting all the creative and inspirational content about different topics is not enough because to attract users, you need a solid profile that will help you to build more trust and credibility in users. Here are some things that you need to open my to make your profile strong:
Post pins daily:
The first and foremost thing that is very important is choosing a clear profile picture because this is the first thing that users will see when they visit your Pinterest profile. So make it clear, high quality, and as much as presentative to reflect your brand and style.
Optimize your bio:
Another important thing to make your profile stronger is to optimize your bio because it will help your visitors understand what kind of content you will share on your account. You must also use relevant keywords according to your niece and include a call to action to encourage your visitors to check out your website.
Create relevant boards.
Creating boards is one of the most important things to make a strategy for Pinterest. So it is important to organize your content on boards effectively. Make boards relevant to your niche interest and reflect your brand to make your profile solid. Moreover, use descriptive titles and keywords so your targeted audience can easily find them.
Post Pins Daily
If you post pins daily, it will help you keep your profile active and engaging in the eyes of visitors, so make sure you post different types of 5 to 10 pins daily. You can post videos, infographics, pictures, and many other things. However, the pins you are sharing must be of high quality, visually appealing, and relevant to you because posting low-quality pictures will make your profile look less authentic.
Share quotes and content:
Sharing quotes and content is a great way to add value to your Pinterest profile. You can share relevant, informative content, quotes, and graphics to make your content more engaging.
6 Things to Keep In Mind Before Starting Pinterest Marketing Strategies for Business
The first step is to create an account. Pinterest has options for both personal and business accounts, so if you have a personal account, you need to convert your account to a business account before starting your marketing. However, here are some more things that you need to remember.
Using the Right Size Image
The first thing you need to remember is to use the right size of image for your Pinterest because images posted on Pinterest are scaled. The best ratio recommended for pins is 2:3 or 1000 x 1500 pixels by using high-quality images. Using any other ratios can cut off your images in the feed and negatively impact your performance on Pinterest.
Make Sure Your Boards Are Well-Categorized
Another important thing is that you must ensure that boards are well categorized because Pinterest differs from Facebook. Facebook gives a mixture of information posted chronologically and not on the importance of the topic. However, Pinterest allows users to create multiple boards for different categories of products and services to keep users engaged in a generalized form of content that is specific to their interests.
Verify Your Website or Blog
The most important thing is to verify your website or blog for Pinterest. This can be a challenging task, but once it is done, it will denote to the audience that you own the content, and it also gives you access to analytics of Pinterest. Moreover, if your website is verified, then the visitors will see a checkmark next to the name of your business, and it will increase the credibility of your account and also build more trust in your brand.
Optimize Your Profile for Location
Optimization of the profile for location is very important if you have a local business. You should mention the location of the area in which your business is located and that you are providing services. Unfortunately, many marketers miss this point and do not add their location, and the audience that comes for their products or services gets confused about whether they are operating in their area or not.
Listing out your services on your account is not enough because if you do not tell where you are operating, then you will not get in front of people who are looking for your service, and you then will lose the potential clients, so it is important to optimize your location so you can get more local traffic and leads from the people around you.
Optimize Your Pinterest Profile for SEO
SEO is the core of any social marketing strategy for all businesses. However, some marketers only optimize websites and blogs but leave out social networks. Optimizing your Pinterest account is a bit difficult, but it will give you a lot of benefits. Here in 3 steps, we have simplified the SEO optimization:
Keyword Research
Keyword research is the backbone of any SEO strategy, and doing keyword research for your Pinterest marketing is essential. You can start your research by looking at the competitor’s website and seeing the keywords they target. Then, analyzing your competitor will help you make your own SEO strategy and find the right keywords for your business page on Pinterest.
Incorporating Keywords
After you find the right keywords according to your niche, the next thing you need to do is incorporate these keywords into the page description and profile name. Ensure you do not do keyword stuffing because it will negatively affect your business. By Incorporating these, you will have the advantage of getting higher search results from Google if any user searches for the keywords on Google.
Create Boards Related to your Niche
Another important thing is creating boards relevant to your niche. For example, if you are making a board for “how to, “then you need to make at least 10 more boards to cover the content. Moreover, it is important that you should name each board according to the topic you are covering and include the relevant keywords in the board description and title to optimize them for SEO.
Pinterest Features and Tools You Need to Know About
Pinterest has evolved, and now it also supports the feature of a marketing tool for businesses who want to grow their audience type traffic and have more leads to their stores.
Pinterest Business Accounts
In 2012 Pinterest launched its business account feature, so if you have an account, you can easily convert it into a business account without any fees, or if you are someone who does not have an account and looking to sign up for the first time, then you can sign up for a business account. In addition, by creating a Pinterest business account, you will have access to additional features, which include:
- You will get access to educational content to use the platform effectively, such as best practices for Pinterest case studies.
- Exclusive account has the feature of promoted pins or Pinterest Ads, rich pins, and buyable pins.
- You will get the feature of analytics where you can see all the data and matrix and see how your campaigns are working, and people are engaging with your brand on Pinterest.
Pinterest Analytics
Pinterest analytics is a tool that will help you to analyze the data in three categories:
- The first category is your Pinterest profile, which shows the data in 4 sections: Impressions, clicks, save, and all time.
- The next category is that people you are reaching show all the details about the audience who engage with your pins, follow your boards, or interact with your content in any way.
- The third category is the activity of your website. To get this feature, verifying your website with Pinterest is important. Once you are done with this process, you will see which content is getting more engagement from your website, and the Impressions clicks for pins that link back to your business website as and daily average.
Rich Pins
The rich pin is a part of the SEO strategy, which helps your business to have more brand awareness. Rich pins provide additional information about your product and also pull the metadata from the linked website. Four types of rich pens are available:
- App: this type of pin comes with a download button, which the user can click to directly download the pin or any other content from Pinterest.
- Article: The article pin shows the author, title description, and blogs by displaying catchy headlines about the blog to catch the attention of the audience.
- Product: The product pin is very useful because it makes shopping easier and includes information about availability pricing and where to buy the product.
- Recipe: This pin provides information about the ingredients of the recipe, time, and cooking instruction
If your business account is verified, then you will get access to the Rich pins, and the branding of your website will be added to all the rich pins. The rich pin will help you improve your business’s reputation and increase revenue.
Buyable Pins
Buyable pens are a new feature of Pinterest that allows businesses to showcase their products on Pinterest. Then, people can easily buy the products through buyable pins without leaving the Pinterest app.
If you are working with ecommerce platforms such as BigCommerce, Salesforce Commerce Cloud, and Shopify, then it is best to integrate them back with buyable pins. Buyable Pins are best for both website and mobile. To access the Buyable pins, you need to apply for them, and once you get the approval, you will see a “shop” link on your profile page. In addition, all the data on your active Buyable pins will be there, so you can track all your buyable pins in one place.
However, there is one thing that you should know: Pinterest does not have support for buyable pins for Woocommerce websites.
Pinterest Ads
Like many other social media platforms with marketing tools, Pinterest also features a marketing tool to allow users paid promotions to get more views and engagement on their business.
The promotion of pins is also referred to as Pinterest ads, a type of Ad like boosting your existing pin. These promoted pins are single videos or images that appear on the home feed of your app like a pin. The only thing that distinguishes the promoted pin is a “promoted by” label. Moreover, while opening an organic pin, the user sees a detail of the product, but when you click on a promotion pin, you will be directed to the URL of the website.
According to a report, the website that uses Pinterest-promoted pins receives a 20% increase in clicks on their website. The feature of Pinterest ads is available only in Canada, Australia Island, the US, the United Kingdom, and New Zealand. Marketers and businesses can promote pens directly from their business profiles or through the ads manager of Pinterest. There are three types of ad campaigns that Pinterest offers for promoted pins which are:
- Awareness
- Engagement
- Traffic
How to Use Pinterest on Your Blog
When it comes to referral traffic, Pinterest is a giant and can be the best option for your social media source. Pinterest marketing is worth integrating with your blog to generate a more relevant audience for your business page; however, it is important to remember that Pinterest is different from other social media accounts regarding displaying content.
Pinterest displays its content in terms of pins. You can usually find the pen on your home feed based on your searches. However, you can also search for different categories such as Food & Drink, Animals, or Home Decor.
As people are looking for different categories on Pinterest, you can use this to your advantage and incorporate Pinterest Rich pins with your blog by adding high-quality pictures on Pinterest and writing a little catchy description with a cliffhanger to read more so people can get curious about your product and add a Rich pin of an article with a “visit” button where people can click to read more about your product. This approach will help you to direct more visitors to your blog and have more organic traffic.
Pinterest Marketing Strategies
Here are a few tips on Pinterest marketing that you need to go through to make a successful marketing campaign.
- Use horizontal images because they can create a visually appealing effect. And to create these images, you can use templates from Canva.
- Reach influencers, bloggers, and pinners and establish a good relationship with them because Pinterest is looking to create a tool to make collaborations between influencers and brands easy. So having a good relationship with influencers and bloggers will come in handy in the future to pursue this type of marketing.
- One of the most important tips is to join the group board.
- Group boards are also called share boards, where users of different profiles are invited to take part in sharing pins. To represent these boards, there is a special icon. These group boards give all contributors an advantage by showing all the pins on the home feed of pinners who follow this board.
- Start your own group board, besides looking to join one, because starting your own group board will give you the advantage of inviting your customers. This was also to establish the social proot, perform customer research, and build awareness of your brand.
- Create contests and giveaways to get new traffic.
- It is important to repin the content of others because if you are a brand, there should be 20% of your pins and 80% of repins from other profiles.
3 Tips to Use Pinterest to Drive Traffic to Website or Blog
Here are 3 useful tips that will help you to drive traffic to your website or blog.
Based on Your Brand, Find the Peak Hours
To drive traffic to your website or blog, you need to find the best times to post on Pinterest. It is important to consider your brand and then target the right audience. However, some research says that Saturday mornings are the best time to post on Pinterest. So experiment with different timings and find the best time to get you high traffic.
Be Consistent
Consistency is key to everything, and it applies the same here. If you need more followers on Pinterest, then posting consistently on Pinterest will keep your followers engaged with you. Moreover, it is important not to pin the content from other accounts and to post at least 1 to 5 pins daily. One important thing to remember is never in 30 pins within this pan of 5 minutes because it will be considered spam.
Don't Neglect the Words
While doing Pinterest marketing for a website or blog, it is important or remembers that your visuals are not the only thing that will get you more traffic. Still, you need, you also need to use catchy descriptions and website links to attract more users to your website. Moreover, add your brand name in the first line of the description and use relevant keywords so your description will be easy to understand for users who search for your services or your Store one thing that you need to remember is you don’t need to the selling your products make sure your marketing is as Natural as possible that you are buyers or users on your website does not feel overwhelmed.
Conclusion
Pinterest has become one of the most powerful tools for marketing to attract new audiences to businesses. Pinterest has millions of users, making the platform more potential for businesses to promote their brands. In addition, Pinterest allows you to show your services and products engagingly. So, here in this guide, you will learn all but Pinterest marketing tips and strategies for 2024 that will help you to grow your business.
As we are heading into the advanced digital space, all business owners need to stay updated with the latest trends in Pinterest marketing to become successful business. One important part of effective marketing on Pinterest is focusing on pictures and videos compatible with your company’s identity and appealing to the demographic you are targeting. Therefore, creating visually appealing and aesthetically acceptable Pins that express your company’s message and its values is essential. This can involve using high-quality photos, infographics, and illustrations.
FAQs
Q1: What is Pinterest marketing, and what are its benefits in 2024?
Pinterest marketing is a tool that businesses can leverage to promote their brands. It provides many benefits to its users by helping them grow their brand by showing content in the form of videos and pictures. The content increases the brand’s awareness, drives traffic, and increases the credibility of your website.
Q2: What are some Pinterest marketing tips for 2024?
Some tips for you on Pinterest marketing in 2024 include high-quality content, diversifying your content by making video content and story pins to attract users, looking at the algorithm of Pinterest for search engine optimization, using rich pins and buyable pins to create your marketing strategy to make it more effective.
Q3: How can I optimize my Pinterest boards and Pins for search?
Optimizing your pins is a very important part. You can optimize it by incorporating the relevant keywords into their descriptions and board titles, using hashtags, and posting content consistently related to your brand.
Q4: What are Story Pins, and how can businesses use them for marketing?
Story pins are a new feature of Pinterest marketing that allows businesses to create stories of visual content about products and services. These story pins can be used by businesses to promote their products, share behind the scene snippets, or you can share educational content.
Q5: How can Pinterest ads help to reach a larger audience and increase conversions?
Pinterest ads which is the simple type of ads like boosting your existing pin. These promoted pins are single videos or images that appear on the home feed, but when you click on a pin, you will be directed to the URL of the website.
