AI has already transformed various aspects of manual labor with the help of cutting-edge technologies. From deep learning tools to task automation, it showed its efficiency that turns the bland working experience into an enthralling one.
Digital marketing is also spectating the change due to evolving AI and its technologies. Most marketing evangelists think that AI can revolutionize the way to enhance customer experiences effectively.
According to research, AI-powered programmatic advertising helps to increase conversion rates by 20%, while return on ad spend can increase by 30%.
This is only the initial power of AI you’re reading now. If you want a digital marketing strategy complete with revolutionary breakthrough technology, this blog is meant for you.
Let’s dig deeper.
The rise of AI has significantly impacted digital marketing. Of late, it is playing a pivotal role in helping businesses optimize their digital marketing strategies. Data analysis is one of the ways AI is being used for digital marketing. It helps to analyze vast amounts of data by identifying patterns and insights. It enables businesses better to understand the target audience and their behavioral patterns.
Similarly, AI is being incorporated through chatbots as they can simulate human conversation. From automating customer service to personalized recommendations, these chatbots can enhance the overall customer experience.
Overall, AI is an essential tool in digital marketing. It will enable your brand to optimize the campaigns, improve the marketing funnel outcomes and drive better results.
How?
Continue reading to unravel an ocean of opportunities for your brand.
8 Reasons Why you Should Incorporate AI in your Brand’s Digital Marketing Actions
Incorporating AI can help you save the hard-earned bucks, which leaves you ahead of your competitors. Moving forward, it will help you churn out behemoth fortunes. Once AI, your marketing team can spot the trends and use the same for the betterment of your internal digital marketing strategy.
Here is why you must implement AI to fuel your brand growth-
1. Brings More Clarity
According to a survey, 71% of marketing professionals need help understanding the target audience. Due to this reason, 66% of marketers believe that effective investment in understanding the target audience can bridge the gap between customers and the respective brands.
With AI-based technology, voice-assistant and IoT, you can now set alerts and reminders. In turn, you will get accurate activity reports from the users. Based on that, you can create buyer personas that will help you to make informed decisions when it comes to developing a robust digital marketing strategy.
2. 3X Better Productivity
According to PWC, 40% of business leaders report increased products after incorporating AI. Using artificial intelligence, your digital marketing team can easily automate repetitive tasks. This can save precious time and resources. Also, the employees will learn how to leverage the benefits of AI tools in the marketing landscape. Hence, it will increase the productivity.
3. Power of IoT
The power of IoT and connecting devices is changing the future of digital marketing. Your phone can now work from anywhere, considered a big upgrade from the past. Consequently, you don’t need to sign in from your corporate email every time to check who is asking for your point of view.
4. Personalized Campaigns
With AI-powered tools, you can analyze data to gain insights into customer behavior. Based on that, you can create personalized campaigns which will resonate with the requirements of the target audience.
5. Enhanced Customer Experience
AI-powered chatbots can answer customer queries efficiently and quickly, resulting in a seamless user experience. It can lead to improved customer satisfaction and loyalty.
6. Better Targeting
With applications of AI, you can identify customer behavioral patterns. Consequently, you can use this to develop highly targeted campaigns. Not only does it increase the conversion, but it also saves on ad spend.
7. Real-time analytics
AI-powered tools can generate real-time data analysis. It enables your brand to make informed decisions, fostering the campaign results.
8. Scalability
Various AI applications can handle large amounts of data. Hence, it will enable your company to scale its campaigns efficiently.
Top Trends of AI That Will Dominate Digital Marketing Landscape
Artificial intelligence is getting smarter to offer marketers new and innovative ways to harness its intelligence. This brings new trends every year to fuel the digital marketing landscape. Here are a few trends that are still dominating the market-
1. Voice Search
With the widespread adoption of voice assistants and smart speakers, voice search is one of the popular AI digital marketing trends. It enables marketers to optimize the content according to this new voice search format.
Earlier, the user had only the typing option when searching for anything on Google. Now, they can also use voice search to ask anything on Google. Sometimes, these queries are more conversational and voice search can answer those accordingly.
Use cases
- Google is one of the major players incorporating voice search options with Google Assistant and Google Home devices.
- Amazon has also significantly contributed to this trend with its Alexa-enabled devices.
- Tech giant Apple’s Siri is also a popular choice by Apple users for voice search.
- Car manufacturers like Mercedes-Benz and BMW have also incorporated voice search into their products.
- Renowned streaming service Spotify has implemented voice search in their mobile application.
2. Chatbots
AI-powered chatbots are one of the major trends in digital marketing. The functionalities of these bots are based on scripted messages created with the help of machine learning. These bots work seamlessly due to deep supervised learning.
Chatbots help in customer engagement while boosting customer experience on your company website. It enables you to interact with the customers whenever they’re on your website. Consequently, the chatbot answers the most pressing issues of the users and engages them in a human-like conversation. Also, it helps to generate potential leads that will enable your business to scale effectively.
Use Cases
- Pizza Hut has developed a chatbot that allows customers to order pasta and pizza through the bot. It also answers the queries raised by the customers in real time.
- Starbucks created a chatbot for its application. This enables the customers to place orders while making payments using voice commands.
3. Visual Search
AI-powered image recognition technology is becoming prevalent for successfully incorporating robust digital marketing strategies. Users can analyze images and videos to search for their desired products/services instead of text. It will provide a more intuitive experience for the users to help them be engrossed in the products/services. Accordingly, marketers can optimize the visual content for this search format.
Use Cases
- Amazon has an in-built “Amazon Lens” in its application. It allows users to scan products using their smartphone camera. Then, the application searches for the desired product on Amazon and provides a direct link to the relevant product page.
- Pinterest has a visual search feature. It helps the users to search for similar pictures on the platform.
4. AR & VR
Artificial intelligence is consistently fueling AR and VR, fostering the growth of the ecommerce and video industry. AI-powered solutions enable consumers to customize their shopping experience based on their activity.
Your brand should empower the customers and help them provide interactive shopping experiences. In turn, it will attract and retain customers.
For instance, if a customer is shopping for their dress, then swapping styles, colors and patterns are available to check if those are fitting or not. It is possible through seamless AR and VR features.
Use Cases
- Earlier, Coca-Cola used augmented reality to develop an immersive experience where users could play a virtual soccer game with various animated characters.
- Nike developed an AR-powered app that enables customers to try and buy shoes.
5. Predictive Analytics
Using buyer intent, algorithm and other metrics, AI-powered predictive analytics helps digital marketers identify trends, forecast customer behavior and optimize campaigns in real time. It will lead to better targeting and increased engagement. In other words, predictive analytics helps marketers make informed decisions that drive growth and generate revenue.
Use Cases
- Amazon uses predictive analytics for quicker recommendation of products to customers based on past purchasing/search history and browsing behavior.
- Google improves personalized ads and search results by using predictive analytics.
6. Video Creation
Of late, brands are inclined towards choosing AI to generate insightful videos that resonate with their brand image. From writing scripts to creating avatars, artificial intelligence for digital marketing contributes to brand growth. You can produce massive content within a stipulated time that covers all the video-producing related tasks.
Use Cases
- Toyota utilized an AI-powered video creation platform to develop a series of animated videos featuring their upcoming cars. These videos were used for several marketing campaigns across multiple channels.
- Coca-Cola generated personalized videos with AI-powered video creation platforms to feature the “Share a Coke” campaign. Numerous videos were created with customers’ names that are printed on the bottles and cans of Coca-Cola.
Ready to Welcome AI for Your In-house Marketing?
Work-horse methods don’t bring more results to the table! Instead, adopting artificial intelligence can bolster the effectiveness of your brand’s marketing efforts.
We understand you’re leaving no stone unturned to boost the marketing process. At PWA Media, our marketing professionals can skyrocket your chances of success by implementing AI into marketing strategies. To get a glimpse of how we can elevate your brand image with effective digital marketing, book a consultation call today.
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