Writing copy that aligns with your target audience’s needs isn’t easy. It’s quite challenging!
Even if the content is excellent and persuasive, that’s not enough to rank. That is why most business owners struggle to generate enough leads, regardless of their strategy.
Sound like you? You’re in the right place!
You need SEO copywriting services to enrich your writing pieces and make them top of SERPs.
In this blog, we will tell you the most obvious reasons for hiring a copywriting service agency for your brand to empower your digital presence.
Read on!
If you’re a startup or a small business and don’t have much idea about SEO, then this term would be complex for you. In today’s cut-throat marketing scenario, developing a robust digital strategy without SEO is like trekking on hills with no oxygen. SEO or search engine optimization is a critical enabler to producing highly visible and relevant content that brings value to the table.
SEO copywriting refers to producing keyword-optimized content designed to persuade human users. Also, SEO-based content is loved by Google algorithms. Bear in mind the content should align with the user’s needs so that they get help from the relevant writing pieces.
If the copy is ONLY written for Google, then it will sound robotic. Conversely, your website pages will miss the essential keywords if you write content ONLY for readers without the key phrases users generally use.
The RESULT?
Your copy isn’t SEO-optimized.
Balancing these things in 2024 is a daunting task. Therefore, you need to hire the best SEO copywriting agency to gain traction.
Why do You Need SEO Copywriting Services to Enhance your Brand Image?
Content is king. When done right, it can bring more value to your brand.
HOW?
Thoughtfully curated copies and the latest SEO techniques can boost conversions and increase Google rankings of your company website. You cannot miss the chance of skyrocketing your brand growth. Here are the reasons why you should hire an SEO copywriting service agency at its earliest:
1. Enhanced Online Visibility
Strategic SEO copywriting services can increase online visibility by optimizing the content for website pages by researching relevant key phrases and implementing them into the copy. Your company website will appear in Google SERP once the users search with dedicated keywords that define your brand.
Therefore, the organic traffic will increase for the website. Moving forward, it will bring more leads and conversions. Additionally, thoughtfully curated content can help your website to position it as an authoritative and credible source. It improves user engagement and encourages them to spend more time on your website.
Real-life Examples of Businesses that Have Benefited from Increased Online Visibility
- HubSpot– A renowned sales software and inbound marketing provider, is increasing its online visibility with quality content. HubSpot is turning the tire-kickers into loyal customers, which helps them to increase their revenue.
- LinkedIn– This is a social networking site for professionals. By enhancing its online visibility, LinkedIn is attracting more users. It enables this platform to increase its revenue from premium subscriptions and advertising.
- Airbnb– This platform is widely used for users wanting to rent apartments or homes. By improving its online visibility, Airbnb attracts more users to use its platform.
2. Improved Keyword Research
Are you tired of not getting the desired results? The reason is that you’re using outdated keywords for your brand page. An SEO copywriting agency can help by targeting relevant, long-tail and low-competition keywords for your brand’s product/service.
Researching the keywords efficiently through tools like SEMrush, Moz, or Google Keyword Planner will help your brand reap the benefits of the right keywords. Here, the competency of a skilled SEO copywriter is unmatched. The person will work for your brand by doing solid keyword research to improve the rankings.
Real-life Examples of Businesses that Have Benefited from Effective keyword Research
- Amazon– This ecommerce giant has already benefitted immensely from effective keyword research. They have a digital marketing team, who works round the clock to identify the most popular keywords. This enables Amazon to rank higher in SERP while attracting more customers.
- Dropbox– A widely used cloud storage, which used extensive keyword research to enhance the website page rankings. The digital marketing team identifies the most relevant keywords about cloud storage. Moving forward, they optimize the content as per the chosen keywords. This attracts more customers and increases revenue.
3. Focus on Pages
Without a solid grasp of SEO, focusing on your company website pages is difficult. Once you hire an SEO copywriting agency, they will start working on the web pages based on extensive research. It includes narrowing, targeting and positioning the specific keywords and the content. As a result, it will rank effectively for the chosen keywords.
Real-life Examples of Businesses that Have Benefited from SEO Page Focus
- The Wirecutter– This product review website was acquired by the New York Times in 2016. They have a strong focus on specific SEO keywords. Each article targets specific keywords about product categories. This enables The Wirecutter to attract a broad audience looking for product recommendations.
- Backlinko– Owned by Brian Dean, this popular SEO blog creates content that targets specific keywords. This led to increased visibility and more website traffic for each website page.
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4. Compelling Calls to Action
The skills of an SEO copywriter refer to ranking your website with optimized content. On that note, they know how to curate a CTA that lures the reader to take action. Call to action plays a pivotal role in converting the traffic into potential leads. Creating better ones will boost the conversions, which includes targeted keywords and phrases in the linked CTA. If you ever need further assistance with SEO technical assistance, you can always hire a SEO developer to execute your projects. Top companies and startups hire Toptal dedicated SEO freelancers for their mission-critical software projects.
Real-life Examples of Businesses that Have Benefited from Compelling CTAs
- Uber– A renowned on-demand cab booking service that uses CTA to encourage its users to request a ride. They use simple yet effective CTA like “Get a Ride” or “Request a Ride.” This enables the user to act based on their needs.
- PayPal– This is an online payment service used globally. On the home page, payPal uses CTAs like “Get Started” or “Sign Up for Free” to encourage users to take action.
5. Natural Keyword Selection
SEO copywriters don’t just select and incorporate random keywords. Instead, they weave keywords naturally related to your products/services. It helps the users to find the right content based on their requirements and search engines rank them organically without doing keyword stuffing.
Real-life Examples of Businesses that Have Benefited from Natural Keyword Selection
- Nike– By incorporating natural keywords like “Running Gear” and “Athletic Shoes” in their website content and online ads, Nike has increased sales and website traffic.
- Coca-Cola– The digital marketing team of Coca-Cola has implemented natural keywords like “Refreshing Beverages” and “Soft Drinks” in the ad campaigns and website content. This helped them gain more customers to become the world’s most recognizable soft drinks brand.
6. Incorporation of Meta Tags and Descriptions
Normally, you may not know how to implement meta tags and descriptions. That’s why you’re hiring an SEO copywriter to perform the tasks on behalf of you. These are used by search engines in order to increase content relevance and visibility.
Real-life Examples of Businesses that Have Benefited from SEO-Optimized Meta Tags and Descriptions
- Shopify– This e-commerce platform has optimized its descriptions and meta tags to attract more potential customers who are seeking a reliable and effective online store.
- Grammarly– This grammar-checking and writing-assistant tool has optimized its web page’s meta tags and descriptions to rank better in Google SERP. In turn, it helps people to find Grammarly on top of search engine results once they need help with grammar and writing.
7. Top Notch Quality Landing Pages
A well-written landing page containing all the relevant information about your product/service will increase traffic. To do that efficiently, you need an SEO copywriter who knows the nitty-gritty of writing search-engine-optimized landing pages. This will help increase the conversion rates by making the pages furnished with relevant keywords that align with the target audience’s needs.
Real-life Examples of Businesses that Have Benefited from SEO-Optimized Landing Pages
- Zillow– This real estate company has optimized its landing pages for specific keywords and locations. It helped them to gain more website traffic and potential leads.
- American Express– This brand has developed landing pages specifically designed for their products/services. It enables them to address and solve the pain points of the targeted audience.
What kind of Content can You Expect from SEO Copywriting Services?
Now, you know why you should hire an SEO copywriting agency for your brand. If you’re still thinking about what kind of content your organization needs to reinforce the brand i then read the following paragraphs to get your answer.
1. Blog and Article Posts
The copywriters will curate and publish blogs/articles relevant to your business niche. They will incorporate the specific key phrases that describe your brand well. Also, the experts will include relevant statistics and CTAs to improve the quality of a blog/article.
2. Email Marketing Content
According to HubSpot, 77% of marketers experienced an uptick in email management in the past months. From this, you can guess the importance of it. An SEO copywriter will develop insightful copies for email marketing cadence once you hire them.
3. Social Media Posts
Nowadays, more than 4.74 billion people use social media. According to a report, social video advertising may reach $79.28 billion in 2024. Copywriters are aware of these facts, and they’re developing more quirky social media copies that convert. From Instagram captions to Facebook posts and LinkedIn articles to X-handle promotional posts, a copywriter will take care of your brand through persuasive content.
4. Ad Copy
SEO copywriters are experts in curating ad copies that speak your brand’s voice. It helps to sell your product/service, and the SEO-friendly copies are also beneficial to improve search engine rankings.
5. Press Releases
Search Engine Journal says press releases are a great way to gain media attention. Also, it influences search engine results once done right. Writing experts will write insightful press releases regarding the launch of your new product/service to let the audience know about them.
6. Video Scripts
SEO copywriters will write SEO-friendly video scripts allowing users to click, watch and share the content.
7. Sales Page Content
One of the crucial content types that contains SEO optimized keywords relevant to the service/product niche. A copywriter will write the sales page content about your product and how it will benefit the target audience.
8. Infographics
Experts will write informative yet entertaining infographic copies that are highly sharable. Based on the copies, the designer will develop immersive graphics to pull the reader’s attention.
Are You Ready to Dominate the Market with Powerful Content?
At PWA Media, we have a team of skilled SEO copywriters who can help you stay ahead of your competitors. Packed with TONS of overwhelming writing tricks, strategies and more, your brand will get the elevation you’re looking for. If you’re looking for reliable and brand-centric SEO copywriting services in Salt Lake City, don’t hesitate to reach us! Even if you’re an absolute beginner, it can be done with our PROVEN content strategies.
